Every lady dreams to have fair and lovely skin. Looking for top most affordable skin care brands in 2020? There’s a nice feeling that comes with splurging on high-end makeup. But let’s face it, it’s not sustainable for your bank account. What’s better? You can actually find some great beauty products at an affordable price.

Don’t be fooled into thinking expensive means fantastic because you can still create glamorous and fabulous beauty looks for less. Shopping expeditions with minimal investment and maximum yields is definitely hard to find and hardest to believe. But relax, we are here to help you with most trusted reviews in 2020.

Ingenious marketing advertisements with a thought of ‘fabulous skin’  promises tailored beauty but with a vast hole in your wallet. However, a good skincare doesn’t always necessarily require a dent in your spending on a single outing to a beauty store. We have lined up 10 best affordable skin care brands that won’t ask you to spend a hefty price in exchange for a good skin.

1. ELF

Elf, an Oakland based company, stands for EYES, LIPS, FACE aims to provide affordable beauty and makeup products.  It stands as a pocket friendly skincare brand with cruelty-free and 100% vegan skincare product range.

Overall, e.l.f. is a dependable brand for good-quality makeup, which is surprising considering how inexpensive their products are. It has continued to prove that higher-end makeup doesn’t necessarily come with a expensive price tag, making it our favorite drugstore brand of all time

Elf offers lipsticks starting from INR 144 and eye colours for just INR 72. Our favourite product from the affordable skincare product range is e.l.f. Illuminating Palette for INR 868.



A Germany based company known as Cosnova Beauty owns this brand. Bonus point with this brand is that they do not test on animals since it is Germany based brand where animal testing has been prohibited for cosmetic products.

Essence cosmetics is by far one of my favorite drugstore brands! Everything from the price to the quality is up to par with high-end brands. You simply can’t go wrong.

Our favourite from the affordable range is  Essence All About Candies EyeShadow Palette 02 for just INR 399.


3. ELLE 18

A cosmetic brand for a young at heart who idolizes bright, vibrant and colorful variety of makeup with impressive price tags, we suggest Elle18. Since it is operated under Unilever, high-quality products are certainly an assurance before you actually attempt to use their products.

With the goodness of Cocoa butter, Jojoba Oil, Rose Water and Almonds, the Elle 18 range of cosmetics offers consumers an array of bright colors to compliment any outfit. Elle18 colour pop lipstick range starting from INR 100 is definitely one of the product worth buying.



The Ordinary is a collection of affordable skincare treatments fused with integrity, developed by familiar formulas with ordinary results. This is also an affordable skin care brand among the women’s choice and covers the basics of skincare with budget-friendly and accessible treatments. 

The ingredients are pure and are all listed on the packaging without any confusion. The products are cheap, which is why this is a crowd favorite.

100% organic cold-pressed Moroccan Argan Oil and RoseHip Seed Oil are the favorite products from The Ordinary. Further Ordinary’s Glycolic Acid 7% toning solution is one of it’s best selling products and is known for its gentle exfoliation for better and brighter skin among famous beauty bloggers.

Price range starting from $9.80 to $24.90.



A brand from the USA whose price range starts from just INR 60. NELF Cosmetics is focused on four divisions where the girls want to look best i.e. Nails, eyes, lips and face.

Overall Thoughts. The NELF USA HD FOUNDATION is light weight and does not make your face look cakey. It gives you a smooth Matte finish. In the Indian market, their Gel nail paint is undoubtedly the most reasonable product given its price range



Milani, a skincare brand which makes you feel luxurious and is reasonably priced, offers a gorgeous collection of skincare products. The brand believes in diversity and offering a wide range of skincare products for modern authentic beauty of every skin tone, shade and attitude.

Milani is a high-end drugstore cosmetic brand – quality makeup for a reduced price. Its popularity lies in its unique color shades that are appropriate for all skin tones, including women of color and the very fair-skinned.

Rose Powder Blush from their product range is considered as the most pinteresting blush on the search engines by beauty editors and makeup artists.



Black radiance is a brand for people of colour with brown, ethnic and dark skin tones. Many skincare brands let you believe about white fabulous skin.

However, Black Radiance focuses on diversity and inclusion with a wide range of multiple products starting from lip gloss to full-face primers especially developed for rich, deep skin tones.

Again their products are cruelty-free plus they do not sell products requiring animal testing. Price range starts from as low as $5.



A brand portraying a strong emphasis on environmental protection by furnishing biodegradable packaging for its skincare products range. If you have sensitive skin types and want to look great, then we recommend Simple Skin to you since it has components present in healthy skin.

Their price range differs from $5 to $19. Cleansing water under a simple skin brand priced at $7 is considered as our favourite product and can get your makeup, oil and dirt off from your skin with moisturizing skin at the same time.



Colourpop is a cosmetic brand associated with continuous innovation, high-quality products and affordability with a baseline of “Beauty that doesn’t break the bank”. The brand has proved over time that beauty can come without spending a fortune. It offers a price range of $5-$8 for luxurious beauty.

Thus Madly Deeply, Blush Crush, Super Shock Shadows and liquid lipsticks are some of their creations that can be sold for six times of the current price range without questioning.



A brand who promised to deliver all-natural and products developed from botanical extracts. Pixi as a skincare brand is admired by most of the beauty bloggers because of multi-variety beauty products comprising everything from eyeliners and lip glosses to exfoliating toners.

Pixi Beauty develops skincare products that don’t come with any fuss but provide the ultimate glow..Glow Tonic, a glow-giving toner with ingredients to enrich youthfulness naturally for $28 (100ml) is the best seller for good reasons.


Hence, these are some of the trusted and affordable brands which produce skin care products for women to really meet the user experience. Most of the women have already used their products and are having healthy skin, when are you planning to start your skin care routine?

You can apply as much makeup as you like to try to look and feel flawless. But if your skin looks rough – it’s going to show through. That’s why it is so important to take care of your skin and nail the perfect regimen for your skin type, to make you feel your very best. Always remember these three steps when you’re seriously into skin care:

  • Cleansing — Washing your face. 
  • Toning — Balancing the skin.
  • Moisturizing — Hydrating and softening the skin.

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